Irene  Caretti 

The packaging has a exagonal shape. Its six sides remainds to a corolla, becoming an extreme geometrization of the flower.

​

It has two units.
The first is the one that contains the solid perfume and a second one, its aims is to give prominence to the product, in itself very small.

​

The name that I decided to adopt for the brand is "Sillage". a French word that indicates  the trail that leaves a scent.

The font refers to a quickly hand-written text thant communicates a sense of fleetingness.

​

The name of the perfume, this is composed of two terms: "Soliflore", "Rosa". The first is used in the terminology of the sector to identify those perfumes, in which the note of a single flower dominates (Rose, Jasmine), giving the impression that it is composed only of that essence. The term "Rosa" specifies the flower of the perfume.